Senior UX Designer solving complex problems at scale, I've designed B2B platforms for millions of users (Expedia Group, Swissquote) and built creator tools from scratch (10K+ DAU).
Designed predictive event-tracking tool for hotel partners. Increased returning users by 2.3% and improved hotel quality scores by 1.5%
Re-designing the homepage of an online trading platform. Decreased bounce rate by 18%, increased visitors by 20% QoQ.
Supporting Swissquote user’s long-term financial goals with recurring investments. Reached a median amount invested double competitors’.
Designed and developed a full-stack Twitch extension that lets viewers order café items during streams. Achieved 1,500+ channel installations and 10,000+ daily active users in a month.
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pauline.baeni@gmail.com
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